Notice of the Department of Culture and Tourism of Guizhou Province on Issuing the 2025 Guizhou Province “Attracting Tourists into Guizhou” Incentive Measures

Notice of the Department of Culture and Tourism of Guizhou Province on Issuing the 2025 Guizhou Province “Attracting Tourists into Guizhou” Incentive Measures

To: Cultural and Tourism Bureaus of All Cities, Tourism Industry Associations,

The 2025 Guizhou Province “Attracting Tourists into Guizhou” Incentive Measures is hereby issued to your departments. Please organize relevant entities, including travel agencies, tourist attractions, and others, to strictly implement the requirements and carry out the incentive application procedures accordingly.

Annexes:

1.        2025 Guizhou Province Incentive Regulations for Attracting Tourists into Guizhou

2.        2025 Guizhou Province Implementation Rules for Attracting Tourists into Guizhou Incentive Applications

3.        2025 Guizhou Province Tourism Incentive Fund Application Form for Attracting International Tourists into Guizhou

Department of Culture and Tourism of Guizhou Province

March 10, 2025

2025 Guizhou Province “Attracting Tourists into Guizhou” Incentive Measures

Chapter I  General Provisions

Article 1

In order to fully and deeply implement the spirit of the 20th National Congress of the Communist Party, as well as President Xi Jinping’s series of important statements on culture and tourism and his significant speeches during his inspection of Guizhou; to conscientiously implement the strategic deployment of the Provincial Party Committee and the Government in accelerating the creation of a world-class tourist destination; to effectively motivate tourism enterprises to explore the tourist source market for inbound tourism to Guizhou; and to continuously promote the high-quality development of the province’s cultural and tourism industry, these 2025 Guizhou Province “Attracting Tourists into Guizhou” Incentive Measures (hereinafter referred to as the “Measures”) are hereby formulated. These Measures primarily target tourism group tours organized and enterprises with outstanding performance in cultural and tourism promotion during the period from January 1, 2025 to 24:00 on December 31, 2025.

Article 2

The incentive funds are allocated from the provincial-level special funds for cultural and tourism development, with a maximum incentive of RMB 1,000,000 available per enterprise. The funds shall be disbursed based on the principles of “priority application, priority review and approval, and priority disbursement.”

Article 3

The incentive operates on a declaration system, with the evaluation and disbursement processes adhering to the principles of openness, fairness, and impartiality.

Article 4

The Provincial Department of Culture and Tourism shall implement the incentives for group travel organizers and ground service agencies based on statistical data from the Guizhou Cultural and Tourism Market Supervision and Law Enforcement Platform and the National Tourism Supervision and Service Platform. The process will follow the workflow of declaration, preliminary review, reexamination, public announcement, and disbursement.

Chapter II  Eligible Reward Recipients

Article 5

Tourism enterprises that organize tours bringing tourists from outside Guizhou Province into the province, and that have lawfully completed business registration and tax registration, possess independent legal entity status, and have obtained a travel agency business operation license, are eligible to apply for the rewards stipulated in Article 8 of these Measures. Tourism enterprises that actively engage in promotion, creating a positive communicative impact on Guizhou’s culture and tourism, and that have lawfully completed business registration and tax registration, are eligible to apply for the rewards stipulated in Article 9 of these Measures.

Article 6

Tourism enterprises applying for rewards must meet the following conditions:

(1) Be subject to supervision, inspection, and guidance by financial, tax, audit, and other relevant departments;

(2) Have maintained continuous lawful and honest operations, with no adverse records in business operations, financial management, or tax management over the past three years, and preserve a good credit record without violations of national fiscal, taxation, or other related laws and regulations;

(3) Not have been subjected to administrative penalties of fines or above by administrative authorities in the past two years for illegal activities such as infringing on the legal rights of tourists;

(4) Not have experienced any major public opinion incidents or major quality and safety incidents in the past two years;

(5) The travel agencies applying for rewards must log into the Guizhou Cultural and Tourism Market Supervision and Law Enforcement Platform system and truthfully report tourism group information prior to the commencement of each tour.

Article 7

In order to avoid duplicate applications by tourism enterprises involved in both group tour organization and ground service operations, the application for rewards shall be made by the specific tourism enterprise that undertakes the ground service tasks in Guizhou.

Chapter III  Award Categories

Article 8

To incentivize tourism enterprises to actively organize tourists from outside Guizhou Province to visit the province, the following awards are established: the Special Tourism Incentive, the Overseas Large-Scale Group Tourism or Meetings, Incentives, Conferences, and Exhibitions (MICE) Incentive, and the Annual Ground Services Incentive. With the exception of the Annual Ground Services Incentive, enterprises may only apply for one award category among the Special Tourism Incentive, Overseas Large-Scale Group Tourism or MICE Incentive, and their subcategories. Applications for the Overseas Large-Scale Group Tourism or MICE Incentive require prior notification to the Provincial Department of Culture and Tourism. Post-event approval will be granted by the Provincial Department of Culture and Tourism based on submitted reports and documentation.

Article 9

To encourage tourism enterprises to actively engage in promotional and marketing activities, the Tourism Promotion Incentive is established. Applications for this award require prior notification to the Provincial Department of Culture and Tourism, followed by post-event review and approval based on submitted reports.

Article 10

Tourist attractions within the province are encouraged to offer preferential policies to inbound tour operators. Attractions may develop tailored preferential measures for different regions and countries, with specific terms to be negotiated and finalized separately.

Chapter IV  Incentive Eligibility Criteria

Article 11  Special Tourism Incentives

The Special Tourism Incentive includes aviation tourism, multi-stop itinerary tourism, 144-hour visa-free transit tourism, high-speed rail tourism, and self-drive tourism. Tourist groups arriving and departing Guizhou via the same flight, high-speed rail, or bus and sharing identical itineraries and accommodations within Guizhou will be considered a single group and may not be split for separate applications.

( I ) Aviation Tourism

Enterprises may select only one of the following subcategories for application:

1. Domestic Aviation Products

Organize a single group of 30 or more tourists holding Mainland China Resident Identity Cards, arriving in Guizhou via the same flight from an airport outside Guizhou (within Mainland China) or traveling between any two airports within Guizhou. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions in a single trip. A base incentive of RMB 1,500 will be granted. If the total overnight person-times (number of tourists × overnight days) exceed 60, an additional RMB 20 per person-time will be awarded for the excess.

2. Hong Kong, Macao, and Taiwan Direct Flight Products

Organize a single group of 30 or more tourists holding Mainland Travel Permits for Hong Kong, Macao, or Taiwan Residents, arriving in Guizhou via the same direct flight from Hong Kong, Macao, or Taiwan. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions in a single trip. A base incentive of RMB 5,000 will be granted. If the total overnight person-times exceed 60, an additional RMB 40 per person-time will be awarded for the excess.

3. Asian Country Direct Flight Products

Organize a single group of 20 or more tourists holding foreign passports from Asian countries, arriving in Guizhou via the same direct flight. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions in a single trip. A base incentive of RMB 6,000 will be granted. If the total overnight person-times exceed 40, an additional RMB 50 per person-time will be awarded for the excess.

4. Foreign Chartered Flights (Temporary Charters ≤ 6 Months)

Each flight must carry at least 60 tourists holding Mainland Travel Permits or foreign passports. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions in a single trip.

From Hong Kong, Macao, or Taiwan: RMB 30,000 per flight.

From Asian countries: RMB 40,000 per flight.

From non-Asian countries: RMB 50,000 per flight.

( II ) Multi-Stop Itinerary Tourism

Groups entering Guizhou via international airports or land ports in Mainland China, Hong Kong, Macao, or Taiwan through combined air-rail or air-land transportation. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions in a single trip.

For groups of 16 or more tourists holding Mainland Travel Permits or Asian passports: A base incentive of  RMB 4,000 will be granted. If overnight person-times exceed 40, an additional RMB 30 per person-time will be awarded for the excess.

For groups of 10 or more tourists holding non-Asian passports: A base incentive of RMB 4,000 will be granted. If overnight person-times exceed 20, an additional RMB 30 per person-time will be awarded for the excess.

( III ) 144-Hour Visa-Free Transit Tourism

Organize at least 1 tourist holding a foreign passport eligible for the 144-hour visa-free transit policy. The group must stay in Guizhou for at least 1 night and visit one 4A-level (or above) attraction in a single trip. A base incentive of RMB 1,000 will be granted. If overnight person-times exceed 1, an additional RMB 50 per person-time will be awarded for the excess.

( IV ) High-Speed Rail Tourism

1. Domestic High-Speed Rail Products

Organize a single group of 200 or more tourists from Mainland China (outside Guizhou) via the same chartered train or reserved carriages. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions. A base incentive of RMB 10,000 will be granted. If overnight person-times exceed 400, an additional RMB 20 per person-time will be awarded for the excess.

2. Hong Kong, Macao, and Taiwan High-Speed Rail Products

Organize a single group of 80 or more tourists from Hong Kong, Macao, or Taiwan (holding Mainland Travel Permits) or 30 or more foreign passport holders arriving via the same high-speed rail. The group must stay in Guizhou for at least 2 nights and visit a minimum of two 4A-level (or above) attractions. A base incentive of RMB 5,000 will be granted. For Hong Kong, Macao, or Taiwan tourists exceeding 160 overnight person-times or foreign tourists exceeding 60, an additional RMB 30 per person-time will be awarded.

( V ) Self-Drive Tourism

Organize a single convoy of 20 or more vehicles (40 or more tourists) driving into Guizhou or renting vehicles locally. The group must depart from the same location within Guizhou, stay for at least 2 nights, and visit a minimum of two 4A-level (or above) attractions. A base incentive of RMB 2,000 will be granted. If overnight person-times exceed 80, an additional RMB 20 per person-time will be awarded for the excess.

Article 12  Overseas Large-Scale Group Tourism or MICE Incentives

Prior notification to the Provincial Department of Culture and Tourism is required for all applications under this category.

Overseas Large-Scale Group Tourism

A single event involving at least 150 tourists from Hong Kong, Macao, or Taiwan or 50 foreign tourists. The group must stay in Guizhou for at least 2 nights, visit one 4A-level (or above) attraction, and incur a minimum accommodation cost of RMB 120 per person per night. A base incentive of RMB 30,000 will be granted. For Hong Kong, Macao, or Taiwan groups exceeding 300 overnight person-times or foreign groups exceeding 100, an additional RMB 30 per person-time will be awarded.

MICE Incentive

Organize or host legally compliant corporate meetings, employee retreats, incentive tours, or team-building activities (excluding government-invited meetings) with at least 300 participants from outside Guizhou. The group must stay in Guizhou for at least 2 nights, visit one 4A-level (or above) attraction, and incur a minimum accommodation cost of RMB 120 per person per night. A base incentive of RMB 30,000 will be granted. If overnight person-times exceed 600, an additional RMB 30 per person-time will be awarded.

Article 13  Annual Ground Services Incentives

1. Domestic Tourism Annual Ranking Award

Based on data from the Guizhou Provincial Culture and Tourism Market Supervision Platform (January 1 to December 31, 2025), the top 3 enterprises in domestic tourist reception volume (ties permitted) will receive one-time awards:

1st Place:  RMB 30,000

2nd Place: RMB 20,000

3rd Place: RMB 10,000

2. Inbound Tourism Annual Ranking Award

Based on the same platform’s data (January 1 to December 31, 2025), the top 3 enterprises in inbound tourist reception for Hong Kong/Macao/Taiwan and foreign markets (ties permitted) will receive one-time awards:

Hong Kong/Macao/Taiwan Market:

1st Place: RMB 50,000

2nd Place: RMB 30,000

3rd Place: RMB 20,000

Foreign Market:

1st Place: RMB 80,000

2nd Place: RMB 60,000

3rd Place: RMB 40,000

Article 14  Cultural and Tourism Promotion Incentives

All applications under this category require prior notification to the Provincial Department of Culture and Tourism and post-event approval based on submitted reports.

1. Exhibition Participation Incentive

(1)  Participation in Exhibitions:

Tourism associations or enterprises participating in national or international tourism expositions organized by the Ministry of Culture and Tourism or key source markets will receive:

a.         Domestic exhibitions: RMB 10,000 per event

b.        Hong Kong/Macao/Taiwan exhibitions: RMB 20,000 per event

c.         Asian country exhibitions: RMB 25,000 per event

d.        Non-Asian country exhibitions: RMB 30,000 per event

(Maximum 4 applications per enterprise annually.)

(2)  Self-Organized Promotions:

Enterprises participating in or organizing promotions approved by the Provincial Department of Culture and Tourism will receive:

a.         Domestic promotions: RMB 3,000 per event

b.        Hong Kong/Macao/Taiwan promotions: RMB 5,000 per event

c.         Asian country promotions: RMB 10,000 per event

d.        Non-Asian country promotions: RMB 15,000 per event

(Maximum 4 applications per enterprise annually.)

2. Invitation Program Incentive

Tourism enterprises inviting up to 30 external travel agencies, journalists, bloggers, or influencers to Guizhou for product experiences, itinerary inspections, or promotional activities must submit guest lists and credentials in advance.

(1)     Mainland China (outside Guizhou): RMB 150 per person per night

(2)     Hong Kong/Macao/Taiwan: RMB 250 per person per night

(3)     Asian countries: RMB 300 per person per night

(4)     Non-Asian countries: RMB 450 per person per night

(Maximum 4 applications per enterprise annually.)

3. Inbound Tourism Promotion Incentive

Tourism enterprises advertising Guizhou’s cultural and tourism products on overseas media (print, TV, social media, websites, search engines, outdoor ads, etc.) will receive a 30% reimbursement of total advertising costs, capped at RMB 50,000 per campaign.

Enterprises establishing overseas tourism websites or partnering with foreign online platforms to promote Guizhou will receive RMB 100 per confirmed tourist through such channels.

4. Exchange and Cooperation Incentive

Enterprises organizing international youth exchanges or cultural activities approved by the Provincial Department of Culture and Tourism will receive:

(1)     Youth Exchange Programs:

Asian countries: RMB 200 per person per night

Non-Asian countries: RMB 400 per person per night

(2)     Cultural Exchange Activities:

Reimbursement for venue rental fees (with invoices), capped at RMB 20,000.

(Maximum 4 applications per enterprise annually.)

Chapter V  Application Deadlines

Article 15  Special Tourism Incentives

Applications for Special Tourism Incentives must follow the "one group, one application" principle. Submissions must be made within 90 days after the completion of the eligible tour group’s itinerary. Overdue submissions will be deemed forfeited and will no longer be accepted. All application materials must be submitted by January 31, 2026 (final deadline determined by the postmark date or courier receipt date at the reviewing authority).

Article 16  Annual Ground Services Incentives

The statistical data cutoff date for Annual Ground Services Incentives is December 31, 2025. The review and fund disbursement for these incentives will be completed by March 31 of the following year. Eligibility will be determined based on data reported to the Guizhou Provincial Culture and Tourism Market Supervision Platform, cross-referenced with statistics from the National Tourism Supervision and Service Platform. A list of qualifying enterprises will be published by January 31 of the following year, followed by a 5-day public notice period.

Article 17 Tourism Promotion Incentives (Exhibition Participation and Invitation Programs)

Applications for Exhibition Participation and "Invitation Program" incentives under the Tourism Promotion Incentives must adhere to the "one group, one application" principle. Submissions must be made within 90 days after the completion of the eligible activity. Overdue submissions will be deemed forfeited and will no longer be accepted. All application materials must be submitted by January 31, 2026 (final deadline determined by the postmark date or courier receipt date at the reviewing authority).

Chapter VI Declaration Procedures

Article 18   Travel agencies applying for special tourism incentives and annual local reception incentives shall log in to the Guizhou Culture and Tourism Market Supervision and Law Enforcement Platform system before organizing tourist groups, truthfully fill in tourist group information, and take complete screenshots of all filled information for future reference. If the filling of information in the team system exceeds the time limit or the plan is submitted overdue, the filled tourist group information will be invalid and will not be included in the statistical scope of incentive declarations.

Article 19   The Guizhou Provincial Department of Culture and Tourism will entrust a third - party institution for auditing and verification. Tourism enterprises meeting the declaration requirements shall, within the specified time limit, send the declaration materials to the third - party institution entrusted by the Guizhou Provincial Department of Culture and Tourism through either mail (subject to the postmark or the collection time of the express delivery note) or in - person delivery. For the specific list of declaration materials, please refer to the "2025 Guizhou Province 'Attracting Tourists to Guizhou' Incentive Declaration Rules" in the attachment.

 Article 20

After receiving and confirming that the materials are complete, the third - party institution (in case of incomplete materials, the applying tourism enterprise will be notified by phone to complete them at one time) will issue a materials acceptance confirmation letter to the applying tourism enterprise, and complete the review within 10 working days after receiving all the materials, and feedback the review results to the applying tourism enterprise. If the materials are incomplete and the enterprise refuses to complete them, or fails to complete them as required before the specified time, it will be regarded as giving up the application.

 Article 21

The third - party institution shall submit a review report to the Guizhou Provincial Department of Culture and Tourism. After review, the Guizhou Provincial Department of Culture and Tourism will publicize the review results on its official website for social supervision. The publicity period is five working days.

 Article 22

After the publicity period ends and there is no objection, the tourism enterprise shall provide a special VAT invoice or a common VAT invoice to the Guizhou Provincial Department of Culture and Tourism, and indicate the name of the applied award. The Guizhou Provincial Department of Culture and Tourism will, in accordance with the budget arrangement of the provincial cultural and tourism development special funds, disburse the bonus to the eligible applying enterprises within one month after the expiration of the publicity period.

 Chapter VII Dispute Resolution

 Article 23

If any unit has objections to the awards, it shall apply for a re - review to the Guizhou Provincial Department of Culture and Tourism within five working days from the date of the publicity of the review results. Applications that are overdue or without justifiable reasons will not be accepted. The unit raising the objections shall submit a written re - review application and provide sufficient and necessary supporting materials. The Guizhou Provincial Department of Culture and Tourism will conduct investigations and verifications, put forward handling opinions, and feedback to all parties.

 Article 24

These Measures are interpreted by the Guizhou Provincial Department of Culture and Tourism.

Annex 2

2025 Guizhou Province "Attracting Tourists to Guizhou" Incentive Application Rules

 I. Materials Required for Enterprises Applying for Incentives

The list of materials required for enterprises applying for incentives is shown in the attached table. Each application must submit the following materials:

 (1) Basic Materials

1. The original "2025 Guizhou Province Inbound Tourism Incentive Fund Application Form", stamped with the official seal of the applying enterprise.

2. Basic information of the applying enterprise: A copy of the business license of the enterprise, stamped with the official seal of the unit; a copy of the travel agency business operation license, stamped with the official seal of the unit; a copy of the ID card of the legal representative, stamped with the official seal of the applying enterprise; and a tax payment certificate issued by the tax department for the previous month/quarter of the applying enterprise, stamped with the official seal of the applying enterprise.

3. Query through the "Credit China" website (www.creditchina.gov.cn). The query screenshot should be taken on the day of submitting the materials. The credit record of the enterprise is an important basis for the qualification review of these incentive measures. The query screenshot should be stamped with the official seal of the applying enterprise.

 (2) Supporting Materials for Special Tourism Incentive Projects

1. Basic Materials

① Group - Organizing Situation: For those applying for incentives by organizing domestic tourists, a copy of the group - organizing contract for the applied award, that is, the contract between the group - organizing tourism enterprise and the applying enterprise, stamped with the official seal of the applying enterprise. Copies of the business license, tax registration certificate, and travel agency business operation license of the group - organizing travel agency, stamped with the official seal of the applying enterprise.

For those applying for incentives by organizing inbound tourists, any of the following materials is required: a) A copy of the contract between the group - organizing tourism enterprise and the applying enterprise, stamped with the official seal of the applying enterprise; b) A reception plan (e - mail, social media screenshot, or fax, etc.) recognized by the group - organizing tourism enterprise and the applying enterprise, stamped with the official seal of the applying enterprise.

②reception Situation: The applying enterprise shall issue the original reception plan for the applied award group, stamped with the official seal of the applying enterprise. The plan shall include the signatures of the tour guide and the driver.

The electronic itinerary issued by the Guizhou Cultural and Tourism Market Supervision and Law Enforcement Platform, containing the group dispatch number and the list of tourists (including the names and ID numbers of tourists), is printed out and stamped with the official seal of the applying enterprise.

A copy of the travel agency liability insurance certificate, stamped with the official seal of the applying enterprise.

Accommodation Situation Certificate: The list of tourists in the applying award group (including tourist names, ID numbers, check - in/check - out times, etc.) is stamped with the official seal of the hotel sales department or the front desk.

Scenic Spot Visit Situation Certificate: Relevant certificates shall be provided according to the number of scenic spots required for the applied award. The list of tourists in the applying award group (including tourist names, ID numbers, entry times to the scenic spot, etc.) is stamped with the official seal of the scenic spot or the scenic spot sales department.

2. Other Materials

①Air Tourism:

For charter flight (block - seat) situations: A copy of the charter flight (block - seat) agreement signed with the airline; a copy of the air tickets of the tourists in the applied award group or the group air ticket itinerary with the names of the tourists issued by the airline.

For non - charter flight (non - block - seat) situations, please provide any of the following materials: a) The group air ticket itinerary with the names of the tourists issued by the airline; b) Copies of the personal information pages of the certificates of all tourists in the group, together with the entry seals of Mainland China, or copies of valid work visas and student visas.

②Multi - Stop Joint - Journey Tourism: Please provide any of the following materials:

Copies of the personal information pages of the certificates of all tourists in the group, together with the entry seals of Mainland China, or copies of valid work visas and student visas.

Proof of the transportation method by which the group enters Guizhou from Hong Kong, Macao, or provinces (autonomous regions, municipalities directly under the Central Government) on the Chinese mainland (copies of air tickets or air ticket itineraries of group tourists, copies of high - speed rail tickets, or a travel charter contract from the applied land port to Guizhou).

③240 - Hour Transit Visa - Free Tourism: Please provide any of the following materials:

Copies of the personal information pages of the certificates of all tourists in the group and copies of temporary entry permits.

Proof of the transportation method by which the group enters Guizhou from Hong Kong, Macao, Taiwan, or provinces (autonomous regions, municipalities directly under the Central Government) on the Chinese mainland (copies of air tickets or air ticket itineraries of group tourists, copies of high - speed rail tickets, or a travel charter contract from the applied land port to Guizhou).

④High - Speed Rail Tourism:

For special train (chartered carriage) situations: The original tourism special train dispatch order, trip certificate, and seat number certificate issued by the railway department, stamped with the official seal of the railway sales department, or a copy of the contract (agreement) for the tourism special train (chartered carriage) signed between the travel agency and the railway department, stamped with the official seal of the applying enterprise; the original or copies of the tickets purchased for the tourists in the chartered carriage group.

For non - special train (non - chartered carriage) situations, please provide any of the following materials: a) The original or copies of the tickets of the group tourists applying for the award, stamped with the official seal of the applying enterprise; b) The original or copies of the group information form stamped with the official seal of the railway sales department (tourist names, train numbers), stamped with the official seal of the applying enterprise.

⑤Self - Driving Tourism: Copies of the driving licenses of all vehicles applying for the award, stamped with the official seal of the applying enterprise.

For self - driving groups organized from outside: The original or copies of the toll tickets submitted at the first expressway toll station when the group's vehicles enter Guizhou on the expressway (the toll payment time of all vehicles in the group should be within half an hour) and the toll tickets submitted at the expressway toll station when leaving Guizhou (the toll payment time of all vehicles in the group should be within half an hour), stamped with the official seal of the applying enterprise.

For local - starting self - driving groups: Copies of the air tickets or train tickets of the team members entering Guizhou by the same flight or train from the same departure place. If renting vehicles in Guizhou, a vehicle rental certificate (including the rental agreement, etc., with the original or copies, and the copies should be stamped with the official seal of the applying enterprise) should be provided. If transporting vehicles from outside to Guizhou, a freight certificate for transporting the vehicles to Guizhou (the original or copies of the transportation contract and payment certificate, with the copies stamped with the official seal of the applying enterprise) should be provided.

⑥Overseas Large - Scale Group Tourism or MICE Incentives:

For MICE tourism mainly serving domestic tourists, copies of contracts or agreements signed with enterprises or organizations for undertaking festival activities, conferences, incentive tourism, team - building activities, etc. are required; for receiving overseas large - scale groups, copies of agreements signed with overseas travel agents are required, together with panoramic pictures and videos of the conference site (stored in a USB flash drive), the accommodation payment vouchers of the group (the group's invoice or the overall invoice including the group. If the invoice unit is inconsistent with the applying enterprise, the relationship between the invoice unit and the applying enterprise needs to be explained), and the reply letter from the Guizhou Provincial Department of Culture and Tourism.

 (3) Supporting Materials for Tourism Publicity Incentives

1. Basic Materials: Copies of the application and filing letters for enterprises to participate in exhibitions, organize promotion activities, invite - in activities, hold overseas youth cultural exchanges or other cultural exchange activities, as well as reply letters from the Guizhou Provincial Department of Culture and Tourism or notices issued by the Guizhou Provincial Department of Culture and Tourism.

2. Other Materials

①Exhibition Promotion Incentives: If there is a situation of purchasing exhibition booths, a copy of the contract for purchasing exhibition booths or a copy of the payment voucher for purchasing exhibition booths, stamped with the official seal of the applying enterprise, shall be provided. If there is no purchase of exhibition booths, copies of round - trip air tickets or high - speed rail tickets of the exhibition - participating personnel and hotel accommodation invoices, stamped with the official seal of the applying enterprise, shall be provided.

②Invitation - in Incentives:

This award requires prior filing with the Market Management Office of the Guizhou Provincial Department of Culture and Tourism. After the event, the Publicity, Promotion and Exchange and Cooperation Office of the Guizhou Provincial Department of Culture and Tourism will give a reply based on the opinions issued by relevant departments and the activity results submitted.

Information about the itinerary - inspection activities in Guizhou: including the list of participants (names, positions, contact information), copies of air tickets or high - speed rail tickets, the accommodation certificate of the group (stamped with the official seal of the hotel sales department or the front desk), and the reception itinerary arrangement, all stamped with the official seal of the applying enterprise.

Other supporting materials: Activity plans and summary reports, including on - site pictures, videos, results, and media reports.

③Inbound Tourism Publicity Incentives:

For those placing advertisements in major overseas tourist source markets: A copy of the advertisement placement contract, stamped with the official seal of the applying enterprise, and a summary report on the local advertisement broadcast issued by a third - party (including screenshots of advertisement placement, effects, etc.).

For enterprises promoting through websites: The website URL and screenshots of the self - established website by the enterprise, or screenshots of Guizhou product routes on foreign online travel booking platforms, copies of customer - obtaining order contracts, stamped with the official seal of the applying enterprise, and the basis for the travel of the personnel included in the order in Guizhou (reception itinerary, photos, etc.).

④Exchange and Cooperation Incentives:

Information about the activities in Guizhou: including the list of participants, copies of air tickets or high - speed rail tickets, the accommodation certificate of the group (stamped with the official seal of the hotel sales department or the front desk), and the reception itinerary arrangement, all stamped with the official seal of the applying enterprise.

Other supporting materials: Activity plans and summary reports, including on - site pictures, videos, results, and media reports.

 II. Application Process

The tourism special incentives, overseas large - scale group tourism or MICE incentives, exhibition promotion incentives and invitation - in incentives in tourism publicity incentives are implemented in accordance with the four - step process of "enterprise application, third - party institution review, publicity by the Guizhou Provincial Department of Culture and Tourism, and fund disbursement".

 (1) Enterprise Application

1. Tourism enterprises meeting the application conditions shall download and fill in the application form on the official website of the Guizhou Provincial Department of Culture and Tourism, and the legal representative of the enterprise shall sign and the unit shall affix its official seal.

2. Provide the corresponding supporting materials in accordance with the list of supporting materials. All certification materials shall be bound in duplicate (copies stamped with the official seal), and the originals shall be provided for inspection.

3. Tourism enterprises meeting the application requirements shall, within the specified time limit, send the bound application materials to the third - party institution entrusted by the Guizhou Provincial Department of Culture and Tourism by mail (taking the postmark or the collection time of the express waybill as the standard).

 (2) Preliminary Review by the Third - Party Institution

The third - party institution shall complete the review within 10 working days after receiving the materials of the applying tourism enterprise, and submit a review report to the Publicity, Promotion and Exchange and Cooperation Office of the Guizhou Provincial Department of Culture and Tourism before the end of each month. If the materials are incomplete or not submitted within the specified time (7 days), the application will be regarded as waived.

 (3) Publicity by the Guizhou Provincial Department of Culture and Tourism

The Publicity, Promotion and Exchange and Cooperation Office of the Guizhou Provincial Department of Culture and Tourism shall, within 3 working days after receiving the review report, publicize the review results on the official website of the Guizhou Provincial Department of Culture and Tourism, set up a reporting hotline, and accept social supervision. The publicity period is 5 working days.

 (4) Fund Disbursement

After the publicity period ends and there is no objection, the tourism enterprise applying for the award shall provide a common VAT invoice to the Publicity, Promotion and Exchange and Cooperation Office of the Guizhou Provincial Department of Culture and Tourism, and indicate the award it has obtained (such as tourism charter flights, special trains, self - driving tours, etc.). The Publicity, Promotion and Exchange and Cooperation Office of the Guizhou Provincial Department of Culture and Tourism shall, in accordance with the budget arrangement of the provincial cultural and tourism development special funds, disburse the funds to the eligible applying enterprises within one month after the expiration of the publicity period, following the financial fund disbursement process.

 (5) Enterprise Application Time for Incentives

Tourism enterprises or units applying for tourism special incentives, large - scale group tourism or MICE incentives, and tourism publicity incentives can apply on a group - by - group basis from January 1, 2025 to 24:00 on December 31, 2025. Before sending out the tour group, they shall log in to the Guizhou Cultural and Tourism Market Supervision and Law Enforcement Platform system and truthfully fill in the information of the tourism group. They can apply within 90 days after the end of the itinerary of the received tour group. Applications exceeding the time limit will be regarded as giving up the incentives, and the application materials will no longer be accepted. The incentive funds will be disbursed on a first - come, first - served basis after the application review until the incentive funds are used up.

 III. Other Requirements

1. Tourism enterprises that receive incentives need to provide common VAT invoices corresponding to the amount of the incentives. The relevant tax matters of the obtained incentives shall be declared and paid by the rewarded tourism enterprises in accordance with the law.

2. If it is found through inspection that the application situation does not conform to the actual situation, the incentive qualification will be cancelled, and the enterprise will be disqualified from applying for various special tourism incentive subsidy funds in Guizhou Province within the next two years. For travel agencies that engage in fraud and forge materials, legal liability will be pursued in accordance with the law. They will be included in the list of untrustworthy entities, and joint disciplinary actions will be taken by relevant departments in accordance with the law. All information of the travel agencies will be publicly reported as negative examples in major media and newspapers.

3. Tourism enterprises are prohibited from using publicity content such as "government subsidies" or similar meanings in the promotion of tourism products to Guizhou, and are not allowed to attract tourists with false advertisements at prices lower than the cost. Once discovered, the enterprise will be disqualified from applying for various special tourism incentive subsidy funds in Guizhou Province within the next two years, and the relevant departments such as the market supervision department will be notified.

4. If the incentive funds have been fully disbursed before the deadline, no further fund incentives will be provided.

 IV. Contact Information for Sending Application Materials

Recipient: Guizhou Zhengqingzhi Certified Public Accountants Firm

Address: Room 434, Guizhou Provincial Department of Culture and Tourism, Phase 2, Jinrongcheng, Changling North Road, Guanshanhu District, Guiyang City

Contacts: Zhang Yanjie, Liu Jing

Contact Numbers: 18786046237, 18785150882

Email Address: 1989389030@qq.com

 V. These Implementation Rules are interpreted by the Guizhou Provincial Department of Culture and Tourism

Contacts: Shi Chaoyuan

Contact Number: 0851 - 85570019

 Annex 3:

Application Form for Guizhou Province's "Attraction of Tourists" Tourism Incentive Funds in 2025

Application Date: